Experience
Marketing Experience
Unified Partnerships Campaign Manager
Unified (iHeart Media Company)
January 2024 - Present
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Set up over 200 B2C awareness, consideration, and conversion campaigns across paid social and programmatic platforms totaling $4M+ Annually.
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Finalize campaign strategies for display, CTV, OTT, audio, and paid social, including planning tactics, targeting, budgets, and KPIs in collaboration with the team.
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Analyze impressions, spend, clicks, conversions, and more, to inform campaign optimizations.
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Build client relationships through weekly calls and daily emails , ensuring ongoing satisfaction.
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Mentor Campaign Coordinators (CCs) in best practices for pacing, platform navigation, and strategy.
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Clients: CDC, Veterans services, Menards, Guiding Stars, CA Community Colleges, CA Dept of Health, Ohio Dept of Health, MA Dept of Health, CA Office Surgeon General, Employment Development Department, TX Lottery, DC Lottery, Service Titan, Nitro Racing, ABB Optical, Window Nation, Access Health CT, Kaluig Media, New England Convenience Store and Energy Marketers Association, NH Dept of Health and Human Services, United Way CT
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Enterprise Campaign Manager
Unified (iHeart Media Company)
November 2022 - January 2024
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Managed $3M+ across 400 paid social campaigns annually for CPG, retail, pharmaceutical, and auto.
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Contributed to the development of social media plans and targeting strategies based on client business objectives.
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Assisted clients with pixel implementation and provided strategic guidance on retargeting and conversions.
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Provided ad hoc, weekly, monthly, and quarterly reports on campaign performance, offering strategic recommendations to align with client objectives and enhance performance.
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Executed 10+ Brand Lift Studies, A/B Tests, and Offline Sales Studies across social platforms, providing insights and recommendations to optimize performance.
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Mentored CCs and Account Managers on best practices for pacing, campaign troubleshooting, and platform navigation.
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Clients: I-Health, BIC, Florida's Natural, Land O'Frost, Compana, Manna Pro, The Home Depot, Quviviq, Starbucks, Mercedes-Benz, and Benihana
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Enterprise Campaign Coordinator
Unified (iHeart Media Company)
April 2022 - November 2022
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Worked alongside Campaign Manager on daily campaign setups and optimizations for CPG brands.
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Monitored daily campaign pacing and evaluated any abnormal spend for campaign issues.
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Mocked creative assets, reviewed campaigns, and wrote insights and recommendations.
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Clients: I-Health, BIC, Florida's Natural, Land O'Frost, Compana, Manna Pro, The Home Depot, Quviviq, Starbucks, Mercedes-Benz, and Benihana
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App Developer and Marketer
Start-up Company
August 2020-April 2022
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Planned and designed a wireframe and 24-page business plan to build and app with a $2,000 budget.
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Collaborated with stakeholders 1-2 times weekly and dedicated about 5-10 hours of personal time weekly.
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Drafted 18-page branding and marketing plan.​
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Strategic Marketing Intern
Highmark Health
June - August 2020 and 2021
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Developing digital marketing strategies for 2022 marketing efforts based on research analysis.
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Formulated a report regarding Highmark Health’s response to COVID-19.
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Collected & analyzed primary & secondary data in relation to SEO, articles, press releases, website, & social media.
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Google Ads Account Manager
Los Mariachis
January - May 2021
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Collaborated with the team to plan and execute SEM Google Ads campaigns and mock creatives.
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Communicated with the client and team members for campaign approval and weekly performance.
Education
B.S. in Business Administration from WVU
Graduation: December 2021 (semester early)
Major: Marketing
Area of Emphasis: Digital Marketing
Minor: Psychology
Honors Foundations Program & Honors EXCEL Program
GPA: 4.0
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President of WVU American Marketing Association (AMA)
2020-2021​
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Developed an overall direction for all activities throughout the school year.
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Lead board members through the development of their individual goals for the year.
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Coordinated, Plan, and supervise all projects.
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Delegated tasks to appropriate board members.
President-Elect of WVU AMA
2019-2020
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Secured local business owners to collaborate with at AMA meetings.
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Created goals, devised a strategy, and delegated to other members to accomplish objectives.
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Represented AMA at various marketing events around campus and around the country.
Co-Chair of Professional Development of WVU AMA
2018-2019
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Developed an Adobe Photoshop tutorial event for all AMA members.
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Established goals and wrote the AMA Chapter Plan.
Marketing Competitions
AMA at Johns Hopkins University | 2020
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Placed in the top three of a COVID-19 themed marketing strategy competition.
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Collected primary and secondary information about the CovTrace app.
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Designed mock-ups of suggested ads using Canva.
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AMA in Pittsburgh | 2019
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Awarded 1st place in Perfect Pitch competition.
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Prepared and presented a short elevator pitch about myself.
i6 Case Competition | 2019
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Placed 2nd in case competition against students at WVU.
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Collaborated with my team to analyze, interpret, and brainstorm ideas for the i6 posters.
AMA in Cincinnati | 2019
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Placed in the top 3 of the AMA case competition.
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Analyzed marketing scenario and developed a strategy accordingly.
Experiential Learning
"Doing Business in Brazil" Study Abroad | 2019
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Toured Natura, Bacio di Latte, Suzano, and the Port of Itaqui to observe different business strategies.
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Visited the top marketing school in the nation, ESPM, as well as CEUMA University to engage with business students.
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Explored culture in São Luis, São Paulo & Rio de Janeiro, to broaden my marketing perspective.
Volunteer at Main Street Morgantown | 2018 - 2019
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Collaborated with volunteers for a social media campaign to generate awareness of Small Business Saturday.